SRAM launches Epicenter-Control-Integration

calvinsonic

  SRAM, the leader in performance bicycle components, is pleased to announce a new ground-breaking rider control system for the high-end mountain bike market. The new control system is expected to make all other forms of operating the shifters, brakes, and suspension controls seem primitive and eventually obsolete



After years of exhausting research of mountain bike riders‘ control needs in every possible situation, it was determined a completely new integration of the controls was needed to keep riders in control of their bikes regardless of the type of terrain or intended usage of the bicycle.

Dubbed “Epicenter-Control-Integration” or ECI by SRAM marketing personal, the new system is expected to take the market by storm, possibly forging a complete change of thinking when it comes to rider and bike control. SRAM Director of Marketing and Product Development, Mike Mercuri states, “Although the ECI system is expected to completely dominate the MTB market over the course of the next few years, it also possibile the ECI could be used in other lucrative markets like automobile, aircraft, and motorsports segments. The possibilities are endless with this level of integration and control performance”.



The overall basis for the design direction was discovered after an extensive consumer research study producing some very amazing trends in people’s daily behavior.

“The ECI system (pronounced ick-eee) was an easy direction to migrate toward after the results of the consumer study were exposed” states Herg Gerbold, Offshore Control Director for SRAM. “We did an extensive study using several dozen people at a local Walmart and found out that they all had one thing in common - a dominant hand that they used for most all of their daily operations like opening doors, turning keys, and brushing their hair, as well as after hours personal operations. The design and function of the ECI system would be based on these findings”.



As prototypes were developed it became obvious that the ECI system had very real and profound rider advantages over the existing old style of controlling the bike.

































HAHA Happy April Fools ppl
    

田鱼

引用第0楼calvinsonic于2007-04-01 14:00发表的:
We did an extensive study using several dozen people at a local Walmart...
.......

I like this one     

fastjudy

Kekeke...beer fest on a bike...just don't pump the wrong fluid...

dick

good!

tippi

引用第2楼fastjudy于2007-04-02 09:56发表的:
Kekeke...beer fest on a bike...just don't pump the wrong fluid...

YEAHHH   suck the hydraulic fluid    good taste    piquant and exciting   and   beer cools  
and lubricates your mouth    good  combination.  good design for best rider